Wednesday, August 17, 2011

Having words with Jonathan Schwarz: co-founder, Stone Hearth Pizza


At a time when many restaurant operators are caught between a rock and a hard place financially, Jonathan Schwarz and his Stone Hearth Pizza restaurants are chipping away at creating an additional revenue stream through retail sales.


What did you do?You can also send your responses to Valerie Phillips, Food editor, Deseret News, 30 E. 100 South, Salt Lake City, UT 84111.These can be either electrical small appliances or any piece of kitchen equipment.Whole Foods and BJs both now offer your pizza products. How does a small concept join forces with giant retailers?Career highlights: starting Stone Hearth Pizza with best friend, Chris Robbins; living and working in France for 2.5 years with Timberland; growing an international business to $3 millionEducation: bachelor's degree, Connecticut College; MBA, Boston UniversityFAST FACTSMann's Snacks on the Go! Snack Packs. Broccoli, Carrots & Celery; Celery, Carrots & Grape Tomatoes; Carrots, Celery & Raisins; and Celery, Carrots & Stringless Sugar Snap Peas. $1.99 to $2.99 per 6.75- to 8.75-ounce trays featuring vegetables, fruits and dip.Why did you decide to sell your pizzas in the retail market?Is the quality of the product as good as you planned?Bonnie Tandy Leblang is a registered dietitian and professional speaker. She has an interactive site (www.biteofthebest.com) about products she recommends. Follow her on Twitter: BonnieBOTB. Carolyn Wyman is a junk-food fanatic and author of "The Great Philly Cheesesteak Book" (Running Press). Each week they critique three new food items. (c) UNIVERSAL UCLICKWe started with a high-quality product to begin with, and no ingredients changed. We use a high-quality, all-natural mozzarella and provolone blend, and no additives or preservatives.Each is an excellent source of whole grains, with at least 18 grams per serving -- the Maple Pecan granola contains 20. The Peak Flax Oats and Honey With Blueberries is also an excellent vegetable source of omega-3 fatty acids with 320 milligrams per serving.Carolyn: Most college kids acquire the "Freshman 10" in the all- you-can-eat school cafeteria. I gained those extra pounds by daily snacking on granola after a college chum told me it was good for me.Carolyn: Anyone not aware of the caloric advantage of fresh fruits and veggies over snack cakes and chips need only put Mann's Snacks on the Go! Snack Pack with Celery, Carrots, Grape Tomatoes and Ranch Dressing beside a Little Debbie or Nabisco 100 Calorie treat. By comparison, this 100-calorie veggie pack and its sister 120-calorie varieties offer a huge amount of food. In fact, each Mann's technically contains two servings.We came up with classic cheese, three-mushroom medley, and roasted red and yellow pepper pizzas. They each have par-baked crusts and are blast-chilled, vacuum-sealed and polybagged. We bring them to Whole Foods, and the next day they are on the shelf. We do that three times a week. The cheese retails for $7.99 and the others are $8.99.Personal: married, three daughters, two dogs, two catsWe have a very good relationship with them. They asked us to take over their kids' pizza program, so now we're in all 33 of their restaurants.And you work with Legal Sea Foods, too?Hometown: Sherborn, Mass.Good question, since what's incredibly useful to one person is just counter clutter to another.Bonnie: Both of these new cereals from Bear Naked are minimally processed and made using recognizable ingredients such as oats, honey and maple syrup. They also contain no preservatives, artificial flavors, trans fats, hydrogenated oils or high-fructose corn syrup.

Career highlights: starting Stone Hearth Pizza with best friend, Chris Robbins; living and working in France for 2.5 years with Timberland; growing an international business to $3 million




Author: Elissa Elan


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